Welcome to United Pride Dairy!
United Pride Dairy started as a partnership between two neighboring families, 
the Peskos and Jasurdas, 26 years ago. The farms were joined in 1996 to create one larger farm, commonly referred to as “UPD” by Ed Jasurda and Jon Pesko. Both families have been farming in Phillips, Wisconsin for 109 years. In 2020, UPD ownership has moved to the son and son-in-law of Jon, Jeremy Pesko and Bill Harper. Ed and Jon still have roles at UPD during this time of transition.
The leadership team works together to ensure the cows are well cared for and the operation runs smoothly. In 2010, UPD built a 60-stall rotary parlor and a 1200 stall cross-ventilated barn to help manage the growing herd and the changes in technology. The parlor complex includes a conference room, offices, and observation area. In 2017 an automated calf barn was built as well as an addition on the shop area. There are two additional farms owned by UPD within 5 miles of the main dairy which houses heifers and bulls.
The herd is primarily Holstein, with some Jerseys, Guernseys, and cross breeds. The milk is primarily transported by UPD to a Foremost processing plant in Milan, WI, about 60 miles south of Phillips.
For the safety of our animals, employees, and visitors, tours are by appointment only!